- contact@verticalserve.com
Industries · Retail & CPG
Data & AI for retail & CPG
Shopper, product, store, supplier and media intelligence on one governed data foundation — with AI that explains what changed, sizes what it costs, and helps every team act on it.
Where we work in retail & CPG
Shopper 360Basket analyticsMerchandisingPricing & promotionsAssortmentSupply chainOTIF & fill ratesStore operationsRetail mediaE-commerceDigital analyticsLoyalty
The problems
What slows retail decisions down
Six problems we see across retailers and consumer brands, whatever their size.
Data in a dozen silos
POS, e-commerce, loyalty, supply chain and media data live in separate tools, and none of them agree on a customer or a SKU.
Dashboards that don’t explain
Teams see that sales fell but not why, so every meeting starts with an analyst rebuilding the story by hand.
Out-of-stocks found too late
Shelf gaps and supplier misses surface in weekly reports, after the lost sales have already happened.
Media spend without clear return
Spend is split across CTV, search, social and retail media, with attribution that changes depending on who you ask.
Digital friction nobody sees
A broken button or a slow page costs conversions every hour, and it stays invisible until someone happens to notice.
Store teams without answers
Store and field teams need quick answers on stock, promotions and performance, not another report to read.
The products
Built for retail and consumer brands
Three products that cover the shopper, the shelf and the spend.
Retail intelligence
InsightCarts
360-degree intelligence across shoppers, products, stores and suppliers.
- 16 entity 360 views across retail dimensions
- Adaptive dashboards, smart alerts and a copilot
- Role-based workbenches and what-if simulation
Digital experience analytics
InsightClickIQ
Every click, every session, explained by AI.
- Clicks, rage and dead clicks, forms, errors and Core Web Vitals
- Signals sized in conversions likely lost
- Agents that show every step; the model never writes SQL
Media intelligence
InsightAdScale
AI-powered media intelligence across every advertising channel.
- CTV, search, social, display, native, audio and programmatic
- Real-time ROAS and AI budget recommendations
- Multi-touch attribution and incrementality
Use cases
Where AI earns its keep in retail
Each use case runs on the same governed data, so the numbers agree from the boardroom to the store.
Shopper 360
One view of each shopper across store, web, app and loyalty: baskets, frequency, lifetime value and segment movement.
InsightCarts
Merchandising & assortment
SKU and category performance with price elasticity, market share and assortment gaps, explained in plain language.
InsightCarts
Supply chain & out-of-stock
Supplier OTIF, fill rates and out-of-stock signals as alerts, with the stores and SKUs affected and what to do next.
InsightCarts + streaming
Retail media & ROAS
Every channel in one view, with AI recommendations on where to shift budget and attribution you can defend.
InsightAdScale
Digital experience analytics
The page, element and session behind each lost conversion, sized and ranked so teams fix the costliest problem first.
InsightClickIQ
Store operations copilots
Store and field teams ask about stock, promotions and performance and get governed answers with sources.
Innovation POD build
Architecture
One data foundation, many teams
Sources stream into a governed lakehouse; entity 360s and an AI layer serve every team from the same numbers.
Retail & CPG reference architecture
Proven at scale: we have built data and AI platforms for one of the world’s largest retailers.
Reading
Retail field notes
Posts from across our product sites.
Built on the platforms retailers already run
DatabricksSnowflakeGoogle Cloud & BigQueryAWSAzureConfluentRedpanda